SEARCH ENGINE OPTIMISATION
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Search Engine Optimisation
You might have the swankiest-looking website in the world but if no one can find it then it won’t be an asset to your business. Search engine optimisation (SEO) is the practice of optimising your website so that it ranks in a high position in search engines.
Search engines like Google change their algorithms all the time. Unless you pay continually for advertising, the only way to boost your ranking in organic search is for your website to have robust SEO in place.
What do search engines do?
- Crawl your website
- Index your pages
- Rank your website
When building a website, you need to inform search engines what you would like each page to rank for, so when it crawls the page it can index it correctly and then rank it for your particular keyword.
How do I know which keywords to use?
Keyword research is the most important thing you can do to help your website become successful. They remain the very foundation of any solid SEO strategy, as Google and users need them to understand the topic of your content.
We say keywords are one of the most important points to bear in mind when creating your web pages in order to achieve a higher place in the search engine results.
Once you have found your focus keyword you then need to weave this into your content. But you don’t need to do this lots of times – twice should be fine. If you add it too many time the benefits start to decrease; you also run the risk of being penalised by Google.
There are four main ways that people use search engines (known as searcher intent):
- Problem awareness
- Solution awareness
- Solution comparison
- Product purchasing
To have a successful SEO campaign, you need to target the searcher at all four stages.
SEO is nothing more than this five-step process:
- Target a keyword that your website is capable of ranking for
- Create a well-optimised piece of content using the target keyword
- Acquire relevant, authoritative backlinks
- Drive social shares for the piece of content
- Make sure that your website is a pleasant experience for users.
How RST can help you
RST SEO packages involve us going through your site with a fine-tooth comb and look at how we can improve the SEO. This includes assessing content quality, analysing user experience, checking the speed and responsiveness of the site, and looking at the internal links and backlinks.
Once we have audited your site, we will then deliver a suite of SEO solutions to help drive your website to the top of search engine rankings.
Setting up on-page SEO depends on how many pages and images you need to be optimised, so please contact us for more information on +44 (0) 1271 815128 or send a message here.
SEO monthly packages, including off-page back-linking, start from £299 per month.
Bad link removal service
Low-quality backlinks lead to Google penalisation. Any site which has relevant content and regular visitors can pick up some bad links. Even if you have followed all the SEO rules in a comprehensive manner, other sites may have linked to you which you may not want.
It’s your responsibility as a site owner to continuously monitor your website’s operation. Unnatural links or low-quality links severely
We can help you to get rid of unwanted backlinks as part of my SEO solutions packages. Find out more by calling +44 (0) 1271 815128 or dropping me a message here.
We keep the cost of my SEO packages affordable for small businesses. Prices vary depending on the size and scale of your website. For a quote and to discuss further contact us on +44 (0) 1271 815128, or use the button below.
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