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There are hundreds of useful free SEO tools on the internet with the goal to improve your SEO and simplify the way you review your results. Below is my guide to the best tools to use.

Analytics

Google Academy

Most will know Google Analytics is a great tool to learn about their websites performances, however many won’t really understand how to use it or what the results really mean. Use Google’s free academy to learn the basics and more advanced tips and tricks to get the most from the free analytics platform.

Link: https://analytics.google.com/analytics/academy/

Statcounter

StatCounter is similar to Google Analytics, but for some, it can be simpler to understand. Like Google Analytics, it’s a real-time web analytics service that helps you track, analyse and understand your visitors so you can make the best decisions to help improve your website’s performance.

Link: https://statcounter.com

Keyword Hero

Have you ever seen (not provided) when looking at Google Analytics? Keyword Hero

Did somebody say (not provided)? Keyword Hero works to solve the problem of missing keyword data with lots of advanced math and machine learning. It’s not a perfect system, but for those struggling to match keywords with conversion and other on-site metrics, the data can be a valuable step in the right direction. Pricing is free up to 2000 sessions/month.

Link: https://keyword-hero.com

Keyword Research

Keyword Explorer

This is the ultimate free bank of keyword suggestions, with over 500 million options. Join Moz’s free community to gain 10 free queries a month, which will give you up to 1000 keywords per query and SERP analysis. You’ll also receive Moz’s Keyword Difficulty Score as well as CTR data.

Link: https://moz.com/explorer

Keyword Planner

Built by Google, Keyword Planner was originally intended for those who use Google Ads, however even for those who don’t use ads its a great tool which produces a lot of useful information for SEO Keyword planning. With the vast data Google has access to and filters such as location, its a fairly simple way to gain more knowledge of your Keywords.

Link: https://ads.google.com/intl/en_in/home/tools/keyword-planner/

Local SEO

Google My Business

Your number 1 tool for local SEO. Your Business Profile appears when people are searching for your business or other businesses like yours on Google Search or Maps. It’s easy to update your profile and includes features to highlight events and news items.

Link: https://www.google.com/business/

Local Search Results Checker

It can be hard to work out rankings for a particular location, Google also chooseshttps://www.brightlocal.com/local-search-results-checker/ to show you results from the location you’re based in adding to hard work. This website, BrightLocal, is the solution. It virtually places you in any location on earth to check the rankings for your search in that location.

Link: https://www.brightlocal.com/local-search-results-checker/

Google Reviews

Make it easy for your clients to review your business, use this free tool to create a simple link to share with your customers and make the journey easy for them to review you. Reviews are fantastic for any business.

Link: https://whitespark.ca/google-review-link-generator/

Mobile SEO

Mobile Friendly Test

Is your website mobile friendly? This free tool from Google gives you the answers straight away.

Link: https://search.google.com/test/mobile-friendly

Links

Online Broken Link Checker

Broken links on your website can cause customers aggravation and equate to a lost customer. You don’t need to manually trawl through your website to find 404 error pages, use this free website which will search through your website and list any broken links for you to fix.

Link: https://www.brokenlinkcheck.com

Link Explorer

This extremely accurate link tool lets you check the backlink profile and Domain Authority of any site, with over 35 trillion links. Set-up your free Moz account to access up to 10 queries and 50 rows of data per query every month.

Link: https://moz.com/link-explorer

Bookmark this blog as we’ll update as we find more free tools for you to use. If you have any questions send me an email and we’ll get your site optimised.

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