Your homepage is your online shop front and needs to instantly capture the potential customer’s interest. We all know from experience ourselves, if a homepage looks confusing or messy we switch off and look elsewhere for the product or service we were researching.
As such, the homepage of your website needs to be attractive to look at and give a clear message about what your business does. Below are top tips for the elements you require to get customers engaging with your brand.
1 – Clear Call To Action (CTA)
When a visitor has managed to find your website amongst a vast array of others, what happens next? Make their journey easy to your goal, whether that’s buying a product, enquiring about a service or downloading a document. Add clear CTA’s across your homepage, guiding the visitor along your sales funnel. Keep the CTA simple, making it obvious to the visitor what the next action for them is and don’t try putting in too many CTA with different requests, as this will confuse the visitor. For example, if your goal is to get them to subscribe to an e-newsletter, have a sign up box at the top of the page and repeat the message half way down or near the bottom so it’s still in their minds once they’ve consumed other information on the page.
2 – Clear Navigation
Clear navigation helps your visitors have a simpler experience on your website causing them less frustration and making your chances of a sale or enquiry higher. Your navigation bar is generally the area of the website which gets the most traffic, so it needs to highlight the key areas of your website clearly. If you’re confused which pages warrant being the main focus, take a look at your Google Analytics (GA) and determine which pages get the most traffic. If appropriate, have the pages with the most traffic visible in the navigation bar. Sub-menus from the main navigation bar can be a great way of increasing traffic to pages of importance to your brand that visitors may not have considered.
3 – Engaging Visuals
People process visuals 600,000 times faster than text.* This goes a long way to explaining why engaging visuals are so important on a homepage. The use of high quality stock photos (take a look at my 7 sites for free images for commercial use – link to https://www.rst-webdesign.co.uk/7-websites-with-free-images-for-commercial-use/), explainer videos, product images, infographics or even a creative colour scheme can break up the text information on your homepage, and give a new dimension to get the visitor engaged. Remember too that Google encourages embedding YouTube videos to help with SEO. (link line to – https://www.rst-webdesign.co.uk/how-to-add-a-full-width-slider-that-moves/)
4 – Contact Information
This is important, don’t make your visitors go through to your contact page to get the essential contact information. This may just be a phone number or email address with a link through to contact page for more information or potentially your address will be needed on the homepage if you’re encouraging people to a physical location.
5 – Reviews & Testimonials
Having honest reviews on your homepage provides a level of trust to the visitor. You can either add these yourself or use widgets from sites like TripAdvisor, Trust Pilot or Feefo. Ask previous clients to send testimonials and include pictures or visuals or them using the product or response to the service. Include any recent positive media you may have received.
6 – Accreditations & Awards
If you are apart of an official organisation or governing body for your industry, make sure you highlight this on your homepage using the logo. This once again builds trust with the visitor that you are a reputable business. The same goes for awards, always highlight your achievements.
7 – What Differentiates You?
Lastly, but certainly not least; make sure your content, both text and visuals, express what makes your brand/product stand out from the competition. For example, explain what your service or product does to solve an issue, or how your awards and experience make you an industry leader.
If you have any questions book your free 30-minute consultation and let’s get your website attracting maximum customers for you.
*Source – https://www.ragan.com/